Simplicity Is Key

One concern which constantly permeates my illustrations is usability. Creating images from a blank digital canvas can be liberating and all but if your goal is to reach the microstock audience, you’d better keep your work useful. Unless of course, you are planning on selling your work through art galleries, but that is a totally different ball game…

Sometimes usability can play as the enemy though, since it trims off all sorts of initiative when you find yourself in one of those days with your creative juices flowing all over. The result: tunnel vision.

In an effort to balancing things out, I discovered that "simplicity" does quite alright for me. So here is the outcome of some moderately fun time playing with the notion of flat ripple effects. I hope you like and enjoy using them. :)

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